When you don't fit in a box,
you're always thinking outside of it.

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Profile

Laura Lynn Johnston is a Canadian-born art director, stylist, editor, and multi-disciplinary designer currently based in Auckland, New Zealand. A graduate of the Northern Alberta Institute of Technology (NAIT)’s Visual Design and Culinary Arts programs as well as the University of Alberta’s Residential Interiors program and the Ashworth College’s Floral Design program, she utilizes her unique skillset and professional experience to provide consulting services in the form of visual and written content marketing, brand guidelines, visual identity design, user experience design and proposal writing. Her clients are diverse and have included architects, designers, video game developers, engineers, planners, property developers, realtors, builders, chefs, entrepreneurs, lawyers, police boards, community leagues, and writers. 

Current roles

Approach

Laura Lynn is the inaugural editor-in-chief, art director and producer behind BlackWhite magazine, a title and brand she developed and launched in November 2020. BlackWhite is published bi-annually in print with a run of 55,000 copies, supported by additional unique digital stories published monthly on its companion website. She is also the current art director and former editor of habitat magazine (2018 - 2020). The most recent print run of habitat exceeded 400,000 copies. Laura Lynn has styled, directed and produced hundreds of photoshoots during her career so far – including more than 100 for habitat and BlackWhite alone. Her work as also been printed in Alberta Venture (CAN), Reimagine (CAN), Eighteen Bridges (CAN), Alberta Construction (CAN), Morganmete (US), NZ Home & Garden (NZ), Your Home & Garden (NZ), NZ Marketing (NZ), Metropol (NZ), Food (NZ), Cuisine (NZ) and published digitally on MiNDFOOD (AUS) and Stuff (NZ).

Laura Lynn is also a guest lecturer and project resource for Auckland University of Technology (AUT)'s Fashion Design program, where she provides students with guidance on colour theory, palette creation, colour forecasting and key design principles.

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When creating content, Laura Lynn marries her love of films and fictional narratives with more than 20 years of professional experience. Whether it is crafting prose that keeps eyeballs glued to the page or producing imagery that sells, she is dedicated to telling her clients' stories with clarity, enthusiasm, and imagination. A keen researcher and a quick learner, Laura Lynn is extremely agile at wrapping her head around her customers’ brands and distilling complex briefings into concise and purpose-driven content.

As an award-winning art and project director, Laura Lynn has a proven ability to look at each of her assignments strategically; both from a big-picture approach and with a precise level of detail. She’s about as far from being a one-trick pony as you can get, and her diverse background allows her to draw upon first-hand knowledge when producing content for a variety of sectors, including architecture, fashion, marketing, design, engineering, construction, entertainment, law, policing, governance, finance, IT—and just about everything in between.

Off hours

A collector of hobbies, skills, and artistic endeavours, Laura Lynn loves to push her boundaries to create new art and objects across a wide range of disciplines. Her favourites are painting, screenprinting, ceramics, silversmithing, leatherworking and textiles.

Contact

hello @ lauralynn.me

+64 27 538 1255 (NZ)

780 708 4216 (CAN)